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when good things go viral

WHEN PEOPLE #STOPSUCKING TOGETHER 

I am proud to be an ambassador for Simply Straws because they are a responsible brand, with an aim to make this world a better place. By educating people about how harmful plastics, and especially single-use plastics, are for the environment and by providing us with a reusable alternative, they are truly an inspiration to me. Their products are so elegant and I love bringing my straws on my travels. Recently the news channel Buzzfeed created a video where one of the employees challenged her co-workers to stop using plastic straws for a week. The #stopsucking was used to get people motivated to jump on the challenge. Co-founder of Simply Straws, Chanelle Sladics and I went up to LA and handed out Simply straws glass straws to everyone who joined the challenge. A few months later, the video they made has gone viral and been seen over 10 million times online!!  am so grateful and happy to see good things go viral. That is in my opinion what we need - not something silly thing about who married who or what celebrity had a baby. I feel that the anti-single-use-plastic movement is finally picking up some well deserved momentum. In 2002 Bangladesh became the first county to ban the use of thin plastic bags. That is almost 20 years ago now!! With more individuals waking up to the problem and governments jumping onboard, I see a brighter light at the end of the tunnel. Taiwan has for example a goal is to ban plastic straws entirely by 2030. I am so proud to be a voice and extension of Simply Straws and help spread the message to help eliminate plastic straws. So what do you say? Are you ready to jump onboard and #stopsucking ?!!

www.simplystraws.com

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Doing business to uplift the youth!

The action sports industry has become over saturated with beverage products containing way to much sugar, additives and artificial flavors. About 4 years ago I left my conventional energy drink contract early because I no longer saw myself aligned with the products. I wanted to promote and fuel my body with drinks and foods that has clean ingredients that I can pronounce the names of & that has lots of nutritional benefits. I searched for an alternative to the traditional "energy drinks" & found a company who are seeking to provide something different. Last year I got onboard with Purps, a organic beverage company founded by Kelly Slater, Pat Tenore and Dr Purps himself - all amazing leaders in the action sports community and beyond. They are not only providing an alternative to energy drinks, but also organic sports drinks and superfood travel packs to take on the road. I like to take the Purps Vita with me on the mountain, as it is small and easy to bring and gives me that "superboost" I am looking for when I'm training in the park. The company and it's team has a purpose to help uplift others, emphasizing on how they especially can inspire the youth. Through their program #purpsitforward they are using their position to help educate and inspire youth to adapt a healthier lifestyle. Their courageous leadership & dedication to giving back to the community inspires me to do the same. I am so proud to be a part of this family and to share their message on my platforms. 

Check their website here to find out more about them and their great initiatives towards youth http://purps.com

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A season of "firsts"

Photo from Revelstoke in Canada by Matt Georges

Photo from Revelstoke in Canada by Matt Georges

I have some exciting news to share with you all as I’m so excited to announce that I am one of eight women who gets to compete on the Freeride World Tour this season. I want to challenge myself in a different element, outside of the park to take my snowboarding and experiences to the next level. To me snowboarding is all about exploring potential and creativity, something I belive this terrain will provide!

Thus I will challenge myself in some of the most difficult faces in the world this winter I am not letting go of the park just yet. I will also compete in the biggest slopestyle and big air events this season, like XGames in Oslo, European Open and the Nine Queens.

Here is a quote from my national team coach Per Iver Grimsrud about my plans for the season: «This is huge. Kjersti is a candidate to win X Games with her frontside 1080, and will at the same time be taking on the gnarliest freeride competitions in the world. This is unique. She handled the transition from halfpipe to slopestyle and now it will be interesting to see how she handles the transition to freeriding To compete in both the freestlye and freeride world tour simultaneously has to our knowledge, not been done before.» 

I want to thank the Norwegian National Team and support system and the Norwegian Snowboard Federation for all the back up I have gotten though out my career. It's amazing that they believe so much in the riders uniqueness and gives us thumbs up when we want to do something that is maybe a bit "outside the box".

It has always been attracting to me to compete because I give it all when the pressure is on. This is a huge challenge, where I will have the opportunity to use my experiences as a contest rider, in a unknown, exciting and natural element. I am so grateful to have the opportunity to go into a season with a beginners mind, where creativity, curiosity and spontaneity are key players. It is not often we get to do that, as when we practice something and get better at it, our mindsets tend to become more single tracked and maybe dominated by routines and predictability. 

As a competitor on the Freeride World Tour I am guaranteed a spot in the three first events in Andorra, Chamonix and Fieberbrunn. If I perform well I will qualify for the season finales in Alaska and Verbier!

I want to take a moment to thank everyone who continuously is supporting me on my journey... everyone from sponsors and colleagues to friends and to strangers who has become friends along the way. I am so excited to embark on another adventure of a season, filled with "first" (as in I have never done before) and fun!

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Kjersti Buaas takes on Freeride World Tour

Becomes the first woman in history to compete simultaneously on freestyle and freeride world tour - By Peter Gløersen, October 26, 2015

Photo: Matt Georges

Photo: Matt Georges

OSLO, NORWAY: «I’m so excited to make the cut of eight women to compete on the Freeride World Tour this season. I wanted to challenge myself in a different element, outside of the park», says Kjersti. «Snowboarding is all about exploring potential and creativity, something I belive this terrain will provide».

Thus Buaas will challenge herself on some of the most difficult faces in the world this winter. The 33 year old, however, has no plans of letting go of the park just yet. She will also be competing in the biggest slopestyle and big air events this season.

«This is huge. Kjersti is a candidate to win X Games with her frontside 1080, and will at the same time be taking on the gnarliest freeride competitions in the world. This is unique», commented Per Iver Grimsrud, national team coach. «She handled the transition from halfpipe to slopestyle and now it will be interesting to see how she handles the transition to freeriding To compete in both the freestlye and freeride world tour simultaneously has to our knowledge, not been done before.»

«It has always been attracting to me to compete because I give it all when the pressure is on», said Buaas. «This is a huge challenge, where I will have the opportunity to use my experiences as a contest rider, in a unknown, exciting and natural element»

Buaas has been a member of the Norwegian National team for 17 years, competed in four Olympics and won arguably the most progressive contest last year, Nine Queens. She was also awarded as female rider of the year at the Norwegian Snowboard Awards earlier this month. As a competitor on the Freeride World Tour Buaas win be guaranteed a place in Andorra, Chamonix and Fieberbrunn. If she performs well she will also qualify for the season finale. First in Alaska. If that goes well she will stare down the frightening face of Bec de Rosses in Verbier at the final day of the season.

This is what’s in store for Kjersti on the Freeride World Tour
 

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Awarded Norwegian Snowboarder Of The Year

@nineknights / Klaus Polzer

Last week I won the award for "rider of the year" in Norway at snowboard awards! I was also nominated for "rider of the decade" with amazing riders like Andreas Wiig, Mikkel Bang, Mads Johnson & Danny Larsen - Andreas ended up winning the award, well deserved! Thank you to all of you who voted for me - it means a lot!!! When you work hard for something it feels good to be gifted appreciation from others around you. Yet, more importantly is what snowboarding and being out in nature constantly keep reminding me: humbleness is key! After all we are not here on earth to see how important we can be, but to see how much difference we can make in the life's of others. 

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Red Carpet for a good cause

We had so much fun getting dolled up in beautiful dresses and creative hairstyles for the @womenssportsfoundation event in ‪#‎newyork‬ last night. But more importantly, we all feel so blessed to be a part of this great celebration and movement, founded by the legendary Billy Jean King. 

“Forty-one years ago we founded an organization to recognize the accomplishments of the world's greatest women athletes just like we are doing here at tonight's Salute,” said WSF Founder Billie Jean King. “We have seen great momentum and breakthroughs this past year for female athletes, coaches and commentators and we came together tonight to celebrate those moments, and to commemorate the impact the Foundation has on women and girls each and every day” 

Thank you to everyone who came to the event, donations to the foundation and to people spreading the word to help create more awareness and opportunities for women in sports! And thank you @freepeople for the amazing dress I got to wear walking down the red carpet for a great cause!

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XGAMES IN OSLO - IT'S HAPPENING IN FEBRUARY!

Dear friends and family and people who love sports in general! You may already have heard that Norway will host XGames in Oslo City in February. I am excited to share that I have received my invitation for the Big Air competition that will take place on Saturday, Feb. 27. This is the first time in history that women will be competing in an XGames Big Air event so if you have an opportunity to come watch and cheer on all the amazing athletes, I would highly recommend it. The event will also host Skateboard Street competitions, marking the first time an international-level skateboarding competition will be held in Norway. For more information please read here --->> http://xgames.espn.go.com/xgames/oslo/article/13550379/espn-tv2-announce-x-games-oslo-february-24-28-2016

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KJERSTI SIGNS WITH ZEAL OPTICS

WELCOME ABOARD KJERSTI BUAAS!

I am so proud to be a part of a company like ZEAL, who truly cares to be environmentally responsible. The fact that these sunglasses can decompose in less than 18 months if they’re dropped into the ocean makes me hopeful for both the fish and the future of our planet :) Zeal is a respectful leader in the industry who creates the change we wish to see with style.

Read more about the new partnership and what makes Kjersti tick on the ZEAL blog here --->> http://blog.zealoptics.com/post/113164369409/welcome-aboard-kjersti-buaas

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Competing in my 13th Winter XGames!

I just received my Official invitation for XGames after being first alternate on the waiting list. So grateful to get a spot and very excited to compete again this year! I am working on some new tricks and hopefully I will get them into my run for the contest next Sunday (25th of January).

XGames slopestyle 2014 - Photo by Thomas Harstad

XGames slopestyle 2014 - Photo by Thomas Harstad

Photo By Dave Lehl

Photo By Dave Lehl

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